About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

Small Business Etiquette: Memorial Day Edition

Small Business Etiquette: Memorial Day Edition

by Josh Amidon

We’re Americans, we love celebrating holidays and although the weekend leading up to Memorial Day is often seen as a time to gather with friends and family, Memorial Day is meant to be a somber day. Please remember this when posting on your social media business pages and when interacting with customers.

Don’t post/say “Happy Memorial Day,” although you’re most likely communicating it from a place of honor and respect – many view it as insensitive to the fallen men and women who’ve served our country.  

There are some who will argue that Memorial Day is happy, given the freedoms we enjoy. There’s already a holiday for that – July 4th.

This post isn’t meant as preachy – I don’t do preachy. This is meant to save you from a social media mini-nightmare. The fact is, if you say “Happy Memorial Day” on your social media accounts people will notice and respond in a negative way – thus putting your business in a negative light.

Instead, try posting a very simple meme with no description - let the meme do the talking. Here are a few examples:

As always if you have any questions, please feel free to contact me at josh@asterfg.com

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