About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

As A Small Business Owner, Branding Is Part Of Your Job - Get Over It!

As A Small Business Owner, Branding Is Part Of Your Job - Get Over It!

Josh Amidon

by Josh Amidon 

 I used to work for a small business owner who scoffed at the idea of branding his company. “That stuff is for big companies; I don’t need to brand.” What he didn’t realize is he already branded his company, he branded his company as the company that didn’t care about branding – and it showed.    

Here’s the scary part: Every business has a brand. The only question is whether it was created intentionally or by accident.

You need to put yourself in charge of creating a brand that works for you.

For the small business owner, brand creation really just comes down to defining and communicating a couple of simple things.

  • A narrow target market
  • A unique benefit or point of difference
  • A core message that provides a solution
  • Marketing materials to match

I could use a bunch of marketing and branding mumbo jumbo here to fill up the page and make me sound incredibly intelligent, but branding for the small business is short and sweet – tell someone who cares how you are uniquely qualified to solve their problems and follow-through.  

As always, you can reach me at josh@asterfg.com or (315) 258-8780 to answer any questions, comments or concerns you have about the above info. 

Answer This Question And You're Well On Your Way To Marketing Success

Answer This Question And You're Well On Your Way To Marketing Success
It's a Beautiful Day In The Neighborhood....What Mister Rogers Taught Me About Marketing

It's a Beautiful Day In The Neighborhood....What Mister Rogers Taught Me About Marketing

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