About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

The Components of a Good Marketing Strategy

The Components of a Good Marketing Strategy

By Josh Amidon

 I haven’t met a small business owner who isn’t obsessed with the term “marketing strategy” – and if they’re not, chances are they won’t be small business owners for long. Do you have a good marketing strategy? Follow along as I layout the key components to a successful marketing strategy.

Target Customer:
The first thing I do when I sit down with a client is ask them “who is your target customer?” Whenever a small business owner looks back at me and says “everyone” – I die a little inside. No, no, no and lots more no – you don’t/can’t/won’t target “everyone.” Who is your perfect customer? The age, location, gender and interests of your clientele all play a huge role in defining your target customer.   

Awareness:
My second question to new clients is “what are you currently doing to raise awareness of your brand/company?” Some will answer with “nothing.” I have to remind them, they’re not Kevin Costner in Field of Dreams and if you only build it, they will not come. You need multiple ways to communicate to your customers – radio, social, digital, tv, etc., all need to be looked at and investigated.

Unique Advantages:
What makes you stand-out from your competitors? And don’t even think about answering that question by bashing your competition – nothing turns a new customer off more than small business mudslinging. Your customer will hear what your competitor doesn’t do and not what you do.

Activities:
We’ve discussed your target customer, the importance of raising awareness and why you stand out from the other guy (or gal) – now it’s time to put all that into action! This is the fun part....activities. You need to inform your target audience about the advantages of your business through a series of activities that include advertising, online presence, seminars, webinars, promotions, giveaways, interviews, and other smart ways of using media.

There are no shortcuts to achieving the ultimate goals of your business through a proper marketing strategy. If you need help, I’m always here for you – call me at 315.258.8780 or email josh@astfg.com – and please, please, please don’t answer “everyone” when I ask who your target customer is. 

Steps for an Effective Social Media Marketing Plan

Steps for an Effective Social Media Marketing Plan

Millennials: Who Are They & Why Do You Care About Getting Their Business?

Millennials: Who Are They & Why Do You Care About Getting Their Business?