Sometimes The Stupid Little Stuff Matters
by Josh Amidon
I voted on my way into work today. After picking my candidates and finalizing my choices, I began to look around for the little old lady who always hands out the “I Voted” stickers. Every year, she hands me a sticker and it makes me feel special. Now, I know – I’m a full grown man who should vote because it’s the right thing to do, but I would be lying if I said I didn’t enjoy getting a sticker (maybe I wasn’t hugged enough as a child, who knows). After asking someone, they informed me “stickers weren’t in the budget this year.” My first reaction was “well, who can I vote out of office to make sure this human travesty doesn’t happen again.” My second reaction was “I’m a professional adult and can’t be seen yelling at someone over a sticker.”
Anyway, moral of the story: little things matter. Sometimes they may seem dumb and unimportant to you (the business owner), but that extra something really does matter to the customer - whether that’s a hand written “thank you” letter, wrapping every sale in tissue paper, putting free samples in with every purchase or yes, even a sticker. These little things make the customer feel special and, more importantly, it builds brand loyalty.