About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

Sometimes The Stupid Little Stuff Matters

Sometimes The Stupid Little Stuff Matters

by Josh Amidon

 I voted on my way into work today. After picking my candidates and finalizing my choices, I began to look around for the little old lady who always hands out the “I Voted” stickers. Every year, she hands me a sticker and it makes me feel special. Now, I know – I’m a full grown man who should vote because it’s the right thing to do, but I would be lying if I said I didn’t enjoy getting a sticker (maybe I wasn’t hugged enough as a child, who knows). After asking someone, they informed me “stickers weren’t in the budget this year.” My first reaction was “well, who can I vote out of office to make sure this human travesty doesn’t happen again.” My second reaction was “I’m a professional adult and can’t be seen yelling at someone over a sticker.”   

Anyway, moral of the story: little things matter. Sometimes they may seem dumb and unimportant to you (the business owner), but that extra something really does matter to the customer - whether that’s a hand written “thank you” letter, wrapping every sale in tissue paper, putting free samples in with every purchase or yes, even a sticker. These little things make the customer feel special and, more importantly, it builds brand loyalty.

It's Ok To Quit Your Marketing

It's Ok To Quit Your Marketing

Learn A Few Things About Marketing From Burger King

Learn A Few Things About Marketing From Burger King