SEO Is Dead....Sorta
by Josh Amidon
Ask any marketer “what’s the most heated topic within your industry?” – and I’m willing to bet my most prized possessions (my Netflix subscription and a Golden Girls wine glass) they respond with “SEO.” Some people are under the firm belief that Search Engine Optimization is dead and others will tell you it’s the most important thing you could ever do for your company. The debate got even more heated when Jill Whalen (who was known as the Queen of SEO) unexpected ended her career in SEO. When asked why, she said “Search engines now work. The tricks to beat and spam Google no longer work as well…This means, my friends, that my work here is done.”
Honestly, the answer really depends on how you define SEO. If you think SEO means manipulating search engines to place sites that doesn’t deserve to rank at the top of Google’s page 1 – then yes, stick a toe tag on it because SEO is dead. BUT if you think SEO is a process of making websites more accessible and understandable for search engines – then don’t pull the plug……yet.
I personally believe Google and Bing will soon be able to provide us exactly what we’re looking for, even before we put the cursor in the search field – but until that glorious day comes, here are some quick tips to get results from local SEO:
- Optimize “Google My Business”
- Clean-up your site-map
- Create fresh SEO friendly content (blogs, articles, etc.)
- Get reviews on Google+, Facebook, Yelp, Angie’s List, etc.
I fully realize that some of those items might confuse you, but that’s why I’m here. Let me demystify your SEO and nerd-up your website - email me at firstname.lastname@example.org.