About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

Noteworthy Marketing Facts From This Past Week!

Noteworthy Marketing Facts From This Past Week!

 by Josh Amidon

 While trying to figure out what to write about this week, I came across a bunch of interesting marketing news I'd thought I'd share. 

 Santa Diego

Santa Diego

Santa Claus is totally a dog person.
A new study of 5.5 million consumer searches on ecommerce sites during the four weeks leading into the holiday seasons, and it found dogs are more than twice as likely to receive gifts from their owners than cats. Which backs my opinion that cats are forever on Santa’s naughty list. Here’s a pic of my dog, Diego, dressed as Santa for no other reason besides I wanted you to see how adorable he is.

 

Instagram solidly number 2
On Thursday, Instagram revealed it now has 600 million users. Nowhere near the number 1 social platform, Facebook, with 1.23 billion users – but almost double the number 3 social platform, Twitter, with 317 million users.     


Again, Yahoo???
Yahoo made a painful announcement on Wednesday night: more than 1 billion user accounts were breached in August 2013 (which we didn’t know about before). The best part? We only know about this now because Yahoo is going through a merger with Verizon and Yahoo had to make the admission. The hack appears to be separate from the 500 million accounts that breached from this September, and it follows a LONG history of security problems for the digital company.  

Now normally, this level of hacking would kill a company – but somehow Yahoo has gotten away with it for over 10 years.   

Hey Phelps, your face rules!
The most used memes in 2016 have been released and #PhelpsFace came out on top over the #2 most used meme, 2016’s true political debate star, Ken Bone. 

 #PhelpsFace

#PhelpsFace

2017 New Year’s Resolution: Update Your Website!

2017 New Year’s Resolution: Update Your Website!

Customers Already Want To Shop Your Store! Make It Easy For Them!

Customers Already Want To Shop Your Store! Make It Easy For Them!