New Year's Resolution: Improve Your SEO!
by Josh Amidon
If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization (SEO) that helps people in your area find you on the search engines. And let’s be honest - when we say “the search engines”, we really mean Google. Does anyone really use anything else? No - the answer is no.
Mobile, Mobile & More Mobile.
Mobile-friendly website design is no longer optional. Mobile device searches have already surpassed desktop and laptop computer searches worldwide. Giving people a great mobile experience on your website means making more conversions and generating more revenue. Your first move in 2016 should be to create the best possible mobile experience for your prospective customers.
Voice Search Is Calling. Answer It.
Along with the growth of mobile searching comes greater demand for voice search. More people are using this feature on their smartphones to locate the businesses, products, and services they need. The trend toward voice search means that businesses have to optimize their website to hook these consumers. This means shifting your keywords to voice search-friendly phrases.
Direct Data Is New, But It Matters.
The rise of “direct data” in the search engine results pages (SERPs) means that companies need to provide more detailed information about themselves in order to get a top slot with search engines. Direct data is the granular pieces of information that appear with business listings in search engine data – the more direct data, the higher up the page Google places you. Before direct data existed many companies purposely left key info off their websites. This was to force the customer to call you or send an email – from there, the idea was you had them hooked and could sell to them directly. This way of doing business is antiquated – a website robust with information has quickly become mandatory. Websites without proper data will be skipped and potential customers will go to your competitors.
Customer Service Isn’t Dead – Don’t Let Anyone Tell You Otherwise.
In the end, a potential customer’s decision to buy (or not) will come down to the entire customer experience from click-to-close. While you can’t control every salesperson’s actions and words all day long, you can be in total control of the customer experience provided by your website.
Once you identify your website’s weak points, you may need to get some technical help to get it in order. After that, get to work on your local SEO campaign. Custom Business Services is here to help you with any mobile website or SEO questions. Call (315) 258-8780 or email firstname.lastname@example.org for more info.