About Us

We're driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It's not about simply interrupting people anymore. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates not only an impact, but also a lasting memory.

The Best Piece Of Social Media Advice I’ve Ever Given

The Best Piece Of Social Media Advice I’ve Ever Given

by Josh Amidon

I don’t call myself a social media “guru” or a “rock star” or whatever else people in my industry are calling themselves now-a-days. Not because I’m not confident in my skills, but because it’s obnoxious and makes others want to punch people like me in the face. I call myself a communicator – period. But because I’m a good “social media communicator” I get asked often for social media advice. Truth is, there’s millions of tips and tricks I could give to help you better your social media skills (and trust me, I could talk your ear off about social media, I’m a nerd) – but if I only have time to give you one piece of advice, I always give the same exact advice.

“Your ordinary is someone else’s extraordinary.”

Most people frequently forget there are things you find common and ordinary that others simply find crazy interesting. You’re surrounded in your business all the time, so the things you do become boring habit. But for your followers, it’s content they looking to digitally consume.

Maybe you own a café or restaurant and you may make the same boring dish 100 times a day, but your followers have no idea how it’s made – imagine a quick sped up video of your followers’ favorite dish being made from start to finish? I know for me, I'd kill to see Lasca's (in Auburn, NY) make their Fettuccine Alfredo - it's the best in Central New York. And no, they aren't a client - either. 

 Home of the best Fettuccine Alfredo...ever

Home of the best Fettuccine Alfredo...ever

Sometimes we get so close to a situation we become blind to how it could be viewed from the outside. Start thinking about what your company does behind the scenes every day and see if you can fit that into your social media schedule.

If you ever want to talk about social media or need help, don’t be shy about reaching out to josh@asterfg.com or 315-258-8780. 

3 Myths About Facebook Advertising

3 Myths About Facebook Advertising

Marketing Lessons Everyone Can Learn From A Girl Scout

Marketing Lessons Everyone Can Learn From A Girl Scout